Bodha & Gilda

This work marks an important milestone in our path: the transition from film to digital. In this instance, the traditional photographic tools made production times too long. Very precise artistic inspiration was brought into the project and reinterpreted according to the communication codes of the brand. Dan Flavin, master manipulator of neon light, provided the inspiration for the chromatics contrasts and changes in nuance, as well as the tool for lighting. We emphasised the pictorial effect of the light by excluding the source and playing with surfaces and subject so that the protagonists of ad remained unchanged even though they were immersed in colour. 

Brand:

MAXMARA

Project:

ADV ACCESSORIES SS 2008

Art Direction:

CLAUDIO DELL’OLIO

Photo:

BODHA & GILDA

Stylist:

SUSANNA BRANDOLINO

Set Design:

FLY IN PRODUCTION

Digital Retouch:

SERGIO BROCCA