The press campaign for Etro is a story of multiple suggestions that develop on different levels. The unstructured set, which borders on a theatre stage, evokes in its achitecture the Russian deconstructivism, while the colours, textures and the use of light evoke the great voyages to India and the Orient, the smells and the atmosphere of the world that Etro immediately brings to mind with its distinctive image. The presence of an enchanting little monkey is a visual reminder not only of the narration of the journey, but also the fashion collection presented. The final touch: the reflection of light cast on the depths through the bottle, drawing a Paisley design, the hallmark of the brand. Magic…
Brand:
ETRO
Project:
ADV PROFUMO SHAAL NUR
Photo:
BODHA & GILDA
Stylist:
SUSANNA BRANDOLINO
Set Design:
SUSANNA BRANDOLINO
Digital Retouch:
TEA DRAGANO