Bodha & Gilda

The bodywear project is the expansion of the Max Mara hosiery range that, given the product category, required a dedicated communication tool. For this reason, we identified the constants that would allow us to define a code of its own. One element was the model who could represent the brand; the other was the set, a space with an almost architectural articulation. The development of different product lines identified hair style and make up interpretations able to confer dynamism, character and atmospheres that are always different.

Brand:

MAXMARA BODYWEAR

Project:

PACKAGING / CATALOGUE / SHOWCASE CARTEL 2006-2009

Fashion Designer:

RICCARDA SARZI

Photo:

BODHA & GILDA

Model:

MAURINE THIRY

Stylist:

RICCARDA SARZI

Set Concept:

BODHA & GILDA