Alma : Adv
This work, developed across two seasons, started with the idea of representing the character of the brand through its product, making it the absolute protagonist. The challenge was to do this without showing the person but allowing their strong presence to be perceived. The selection of the location and the careful work of styling accompanied the photography through this process. We produced snapshots that were high quality and impregnated with luxury. We were inspired by the language of Helmut Newton, but by excluding the model’s face have represented the female wider universe, defining an aesthetic code and specific taste. A way of interpreting life and the fleeting moment.
Brand:
ALMA
Project:
ADV ALMA
Photo:
BODHA & GILDA
Stylist:
MILVA GIGLI
Production:
FRANCESCO ROSSETTI